Understanding Women... Must Watch - Ariel - #ShareTheLoad

A new advertisement launched by Procter and Gamble on Ariel detergent powder for their ‘share the load campaign’ is highlighting women's problem today in a very emotional way. 

The dad in the advertisement regrets his attitude by not helping his wife, thus setting a wrong example for his daughter. Leading her to doing all the home chores on her own; without asking for help from her husband.




Some thing we all relate to  some how. A game most of us have played in our childhood but hardly ever though about it from this fresh perspective. Something that will make us think.

Hopefully this advertisement will make us more aware of making sure that responsibilities are delegated equally since the very inception. Thus preventing any misconceptions that eventually become a burden on one party.   

One of the most beautiful advertisements we have come across in a long time. Putting forth an problem that is so wide spread that it is considered to be "just the way things our". 

How ever that should never be the case.  We have to say this problem today is not specific to India. It is found all over the world, in one form or another.